What It Takes to Build a Beauty School

When our students invest their time, energy, and money into a beauty education, we feel a duty to provide the best educational experience that we possibly can. At Jean Madeline Aveda Institute, every decision we make is made with the hope that it will improve the chances that our students will become beauty industry all stars and that they will be able to find their dream job.

Building a beauty school that can do this for students is not easy. Here are some of the ingredients that are necessary to make it happen:

Campus Location

We have three Jean Madeline Aveda Institute campuses where students can get a beauty education in cosmetology, esthetics, nail technology, or even become a teacher. Each campus location was an important decision made in order to help make a beauty education more accessible to the right people. Some important factors that we considered when choosing campus locations were:

  • That each campus was located in a place that was accessible in terms of parking and public transportation. We want it to be easy for our students to get to and from school.
  • That each campus was located in a place where students can enjoy other activities during breaks, before school, or after school. Each campus is located near shopping and dining for students to enjoy. Some of our campuses are located in historic areas of Philadelphia where students can enjoy landmarks, tours, and memorials as well.
  • When choosing a campus location, we consider all of the available buildings and evaluate their quality. We take into account whether or not we can create an atmosphere that students will thrive in. We want each of our campuses to have beautiful interiors where students can be creative and feel comfortable.

map of philadelphia area

Building the Vision

Once a prime location is selected, the next step is to build the school. This is perhaps the longest part of the process. There are lots of people involved in this process in order to get everything done. From the plumbing to the lighting to the salon chairs, everything has to be just right. We want our students to be excited to come to school and to feel inspired while they are here. Creating the right atmosphere and ambiance is an important part of that inspiration.

In order to get these things right, we seek input from our team. We ask our educators about what feedback they have and what they hear from students. We seek their feedback on the big things like how big should classrooms be? Or what kind of flooring works best in the salon? We also seek their advice on the little things like the color of chairs should be put in the waiting room. No matter how large or small the decision is, it’s a team effort. We want our schools to fit what our students need rather than making our students fit into a mold.

We take the feedback we get and create a vision for the best beauty school we can imagine. That vision becomes blueprints which eventually become a reality.

Building a Dream Team

Another important aspect of building or expanding your beauty school is finding the right staff members to run it. Educators, front desk personnel, admissions representatives, financial aid representatives, and many more people are all part of the team that makes a beauty school great. It’s important to find the right people for the job. At Jean Madeline, it’s important to us to find people who are passionate about learning! We also want people who are happy and add positivity to our environment.

group of people in a team huddle

Creating a Culture for Growth

Creating a culture that encourages students to grow is another key ingredient of building a great beauty school. Students should feel comfortable to explore and try new things. They should know where to go when they have question or a problem that they need help with. Creating a culture that is positive and uplifting is one of our number one priorities and it’s something that we are constantly working on.

Experience the Jean Madeline Difference

There’s a lot that goes into building a beauty school where students can succeed and love to learn. It takes a lot of teamwork, time, and attention to detail. When we see our students pursue their dreams and build careers that they love, it makes it all worth it!

You can come experience the culture at any of our campuses. Just schedule a tour and discover what the Jean Madeline difference is. You will be able to meet our all-star team and witness what it’s like to be a student.

Request a Tour

Our admissions representatives would love the opportunity to show you around our unique and wonderful facilities. Fill out the form below or call us at 1-877-SAY-JEAN to schedule your tour.

If you're interested in services at one of our locations, click here to browse our menu or click here to make a reservation right now online. 








Queen Village
315A Bainbridge St
Philadelphia, PA 19147
Admissions (267) 940-6188
Guest Services (215) 574-0334
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Northeast Philadelphia
7248 Frankford Ave
Philadelphia, PA 19135
Admissions (215) 395-8786
Guest Services (215) 332-5133
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University City
3945 Chestnut Street
Philadelphia, PA 19104
Admissions (267) 244-9769
Guest Services (267) 350-8800
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