Let’s go viral!
Making a viral video is something that many people dream of doing, and why not? Seeing yourself and your creation shared all over the world is almost the pinnacle of social media awesomeness. However, to many people it may feel more like a unicorn that they have been unable to catch.
If you want to make viral videos and make waves on YouTube, there are a few things that you should be doing. Going viral takes work, but with these tips you could go from unknown to unstoppable.
Yes, this may not seem like a vital part of going viral, but if your channel or your videos aren’t optimized it’s going to be hard for people to find your beautiful creations. Lucky for you, optimizing your platform is easier than you think.
First things first. In order to create that viral video you are going to need a place to put it, and that means that you are going to need to build a channel. Creating a channel begins with a Google account, if you have a Gmail account you already have one! Once that is created, log in to YouTube and navigate to your profile to begin making itreally shine.
Each YouTube channel has a place for a featured video. Don’t just slap something on there. Take the time to create something that looks professional, and showcases who you are, and what you will be doing, as well as your personality. This video is the first thing your guests will see when they visit your channel, so make it shine!
When you upload a video, you are given the option to upload a thumbnail image. This is the image that will be displayed on your video when people search for things like “how to prepare hair for a new color”. In order to help your video stand out, and to prompt people to click on it, it's important that you create a custom thumbnail that gives a teaser to what the video is about and gets people excited to view it.
Just like before, it's important to view your thumbnail in a smaller size before you use it. Too much text or images that are too busy can decrease the amount of people who will click to view your video. Images that are clear and easy to read, even in their small form, will prompt more people to click and view your video.
Once you have a few videos under your belt, you can begin creating playlists of similar videos. In addition to your own videos, you can mix other YouTubers into your playlist if you find something that you really want to share.
Lists like this can not only help your viewers to stay on your page but fall in love with you! Plus, playlists can bring in even more viewers that you may have missed otherwise. Create quality playlists with videos that are a good fit for other playlists and you will find your videos spreading even further!
It may seem odd to feature other channels on your page, but YouTube has a spot to do just that! Find channels that fit with your brand and speak to your audience to help find even more viewers and increase connections!
These types of links help YouTube to understand your content better and could help your videos appear in the correct searches more often. Don’t be scared to link your favorite pages to yours! Who knows, that link could begin a new connection and a great relationship as you grow your channel and brand!
Speaking of brands, creating a brand is possibly the most important thing you can do in your journey to go viral. By creating a clear image of who you are and what you are going to be doing, you can begin building an audience that is not only interested in you but in what you have to say.
Decide on one topic, theme, or industry to feature in your videos and work to build your brand around that. This can be anything from beauty, to dogs, to books, to dancing. Find something that you love and are always talking about with those around you and you are that much closer to creating a video people want to see.
The time has arrived. You are ready to create the first of many videos as you begin your viral voyage. As you sit down with pen, paper, and maybe even a camera, it's important to know what you are going to create and even why.
Need some inspiration? Here are some ideas to help you find the perfect topic:
Some things to keep in mind when naming your video include:
Creating a viral video takes a lot more work than you would think, with hours of branding, creation, and storytelling already in play, but there is still one very important step that you don’t want to miss.
It may seem like viral videos just burst into being, but honestly, there is a lot of marketing that goes on behind the scenes that you might be missing. Sharing your video on other social media channels such as Facebook and Tumblr are great ways to get your video seen. Try finding established bloggers who blog in your area of interest but might be missing the insight and commentary that you feature in your video.
Most importantly! Be humble when you ask for shares, and make sure you use this outreach as an opportunity to build connections within your new industry.
Building a viral video account starts with building a vibrant channel that people want to visit, and that gets people excited to create beautiful new looks!
There may not be a magic spell you can cast to get your videos to start streaming on every small screen around, but these tips are a good start for getting your channel on the right track, and one step closer to your visions for viral video stardom!
Read our tips for how to get your Instagram channel ready for more attention from your audience!
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