Are You Ready to Go Viral? Here Are the 10 Things You Need to Do Today!

Let’s go viral!

Making a viral video is something that many people dream of doing, and why not? Seeing yourself and your creation shared all over the world is almost the pinnacle of social media awesomeness. However, to many people it may feel more like a unicorn that they have been unable to catch.

If you want to make viral videos and make waves on YouTube, there are a few things that you should be doing. Going viral takes work, but with these tips you could go from unknown to unstoppable.

Optimize Your Channel

Yes, this may not seem like a vital part of going viral, but if your channel or your videos aren’t optimized it’s going to be hard for people to find your beautiful creations. Lucky for you, optimizing your platform is easier than you think.

  1. Create Your Page

    Aveda youtube profile

    First things first. In order to create that viral video you are going to need a place to put it, and that means that you are going to need to build a channel. Creating a channel begins with a Google account, if you have a Gmail account you already have one! Once that is created, log in to YouTube and navigate to your profile to begin making itreally shine.

    • Name Yourself- When you set up your channel you are going to have to give it a name. Pick something that is easy to read and spell. While MaKe-uPG^rl_498 may mean something to you, most people won’t be able to type it into a search bar. And forget sharing the channel with their friends! It’s impossible! Be clean and clear as to who you are, and what you do to make it easy for people to find and share your channel.
    • Show Yourself- After you find a name you are going to want to give visitors an idea as to who you are, and what you are going to be doing. Create a banner and profile picture that has a similar feel and showcase your theme. If you will be sharing a lot of tutorial or vlogger videos, don’t be scared to show your face! Let people get connected and interested in you from that first click.
    • Shrink Yourself- What you name yourself and how you show yourself are important, but as you create these images remember that 90% of your visitors are going to be on a mobile device. View your banner on your phone to make sure they aren’t too busy and that any text is legible.
  1. Create an Intro

    Aveda you tube feature video

    Each YouTube channel has a place for a featured video. Don’t just slap something on there. Take the time to create something that looks professional, and showcases who you are, and what you will be doing, as well as your personality. This video is the first thing your guests will see when they visit your channel, so make it shine!

  2. Showcase Your Work

    Example of thumbnail images on Youtube

    When you upload a video, you are given the option to upload a thumbnail image. This is the image that will be displayed on your video when people search for things like “how to prepare hair for a new color”. In order to help your video stand out, and to prompt people to click on it, it's important that you create a custom thumbnail that gives a teaser to what the video is about and gets people excited to view it.

    Just like before, it's important to view your thumbnail in a smaller size before you use it. Too much text or images that are too busy can decrease the amount of people who will click to view your video. Images that are clear and easy to read, even in their small form, will prompt more people to click and view your video.

  3. Create a Playlist

    Aveda playlist on youtube

    Once you have a few videos under your belt, you can begin creating playlists of similar videos. In addition to your own videos, you can mix other YouTubers into your playlist if you find something that you really want to share.

    Lists like this can not only help your viewers to stay on your page but fall in love with you! Plus, playlists can bring in even more viewers that you may have missed otherwise. Create quality playlists with videos that are a good fit for other playlists and you will find your videos spreading even further!

  4. Feature Others


    It may seem odd to feature other channels on your page, but YouTube has a spot to do just that! Find channels that fit with your brand and speak to your audience to help find even more viewers and increase connections!

    These types of links help YouTube to understand your content better and could help your videos appear in the correct searches more often. Don’t be scared to link your favorite pages to yours! Who knows, that link could begin a new connection and a great relationship as you grow your channel and brand!

Build a Brand

Zoellea profile

Speaking of brands, creating a brand is possibly the most important thing you can do in your journey to go viral. By creating a clear image of who you are and what you are going to be doing, you can begin building an audience that is not only interested in you but in what you have to say.

Decide on one topic, theme, or industry to feature in your videos and work to build your brand around that. This can be anything from beauty, to dogs, to books, to dancing. Find something that you love and are always talking about with those around you and you are that much closer to creating a video people want to see.

Create a Video

The time has arrived. You are ready to create the first of many videos as you begin your viral voyage. As you sit down with pen, paper, and maybe even a camera, it's important to know what you are going to create and even why.

  1. Watch Your Length People are busy, and after searching for “Aveda Hair Mask, review” the next thing they are going to look at is the videos running time. People don’t have thirty minutes for a long drawn out review, but that doesn’t mean you should make your video as short as possible. Create quality, informative content that runs in between 2-5 minutes and you could easily become the first video people click.
  2. Create a Story The best videos tell a story. Even a product review can have a story! Explain your experience, tell how you liked it, or detail some weird thing that happened. The more animated and enthusiastic you are, the more your experience will resonate with those around you.
  3. Find a Topic Look at the brand you are creating for your channel, be it makeup, hair care, dog grooming, or any of a million things and find something within your brand to talk about. Find something that makes you excited and fuels your fire, and you are one step closer to that viral video!

    Need some inspiration? Here are some ideas to help you find the perfect topic:

    • Address a Problem What problems have you had when learning or exploring in your job or life? Have you spent hours talking about a topic, like hair slivers, that many people can relate to but might not know? These types of things make for great content that people may not get enough of.
    • Find an Answer to the Problem Perhaps you don’t want to address a problem, perhaps you feel you can answer it. Questions like “how to tame frizzy hair” are popular on YouTube. People want answers, and you could be the one to provide them.
    • Explore Something Relatable Our world is a busy place, and there are tons of commonalities within it. We have all seen the videos of vloggers talking about their experience with different products, services, or even just trying to get themselves ready in the morning with two kids under foot. Look into your life, and you are sure to find something that other people experience and are eager to feel ‘not-so-alone’ about.
    • Share Yourself The key to all of these is that you are sharing a bit of yourself to the world. Don’t be scared to express your opinion, emotions, or thoughts. Finding the line between sharing and oversharing can be tricky, but once you master it you will find that people will flock to your side.
  4. Write Your Title Once you have created your video you have hit the very important step of giving it a name, and when creating a viral video you want it to really pop! Just like your channel title, pick something that is easy to remember, easy to share, and explains what the video is about.

    Some things to keep in mind when naming your video include:

    • How will people talk about it- You want people to share your video, and 90% of people who do so are going to share through text or voice conversations. How many times has someone asked you if you have seen a video of “the clown contour” or “hair fails”? We have all asked, Hey, did you see the video of... Use that, pop in your topic, and in two seconds flat you have the start of a killer viral video title.
    • Create a Brainstorm- So you have your theme. Now, write that down in as many ways as you can. Look at how other videos are titled, and mix and match until you have your winner. The best way to curl your hair can begin to shift to The amazing trick to curl your hair. And the next thing you know, everyone will be talking.

Engage. Share. Connect.

Creating a viral video takes a lot more work than you would think, with hours of branding, creation, and storytelling already in play, but there is still one very important step that you don’t want to miss.

Marketing

It may seem like viral videos just burst into being, but honestly, there is a lot of marketing that goes on behind the scenes that you might be missing. Sharing your video on other social media channels such as Facebook and Tumblr are great ways to get your video seen. Try finding established bloggers who blog in your area of interest but might be missing the insight and commentary that you feature in your video.

Most importantly! Be humble when you ask for shares, and make sure you use this outreach as an opportunity to build connections within your new industry.

Are You Ready to Go Viral?

Building a viral video account starts with building a vibrant channel that people want to visit, and that gets people excited to create beautiful new looks!

There may not be a magic spell you can cast to get your videos to start streaming on every small screen around, but these tips are a good start for getting your channel on the right track, and one step closer to your visions for viral video stardom!

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